Your landscaping or lawn care company could always use a lot more businesses. You have tried some of the best landscape and lawn marketing technique available on the market today. But what you want are potential clients to find you on the Internet a lot easier. You want high-quality leads - a lot of them, without spending a lot of money on advertising.
That is where SEO comes in. Search Engine Optimization or SEO will help a business website get a higher rank when customers in your area use Google, Yahoo or Bing to search for landscaping or lawn services. Local Search Engine Optimization is a subcategory of this industry.
Usually, the goal of ecommerce SEO company helping garden companies is to get as much target market in your area to visit your site. That is why if you are living in Florida, you probably do not want people from California to find your landscaping lawn care services on the Internet.
The good news is, Google, Yahoo and other search engines can tell where you are located. All business owners have to do is rank higher in your local search engine and people in your area will find your company or business.
In this article, you will find out the function of local SEO, hot you can properly utilize it in your advantage, resources that can help you, and the answers to the most basic or frequently asked questions. Here are some of the most effective and easiest SEO techniques that will get your product or services seen by future customers.
Optimize your site pages for local key phrases or keywords
In order for your business website to do well in local search engines, you need to optimize the local keywords that you are using in result pages. It will require research to know which keywords are relevant for your website and the locale. Use useful tools like the Google Keyword Research Tool to help you optimize your page.
To find out how important keyword optimization to your business, check out https://www.business2community.com/digital-marketing/importance-keyword-optimization-01718051.
Once you establish the primary keyword that suits your site, try to use them of your business website. You need to be careful and avoid over-stuffing keywords to your page. It will hurt your Search Engine Optimization efforts if Yahoo or Google founds out that you are trying to beat the system.
Make sure to be more consistent with your essential information like Name, Address and Phone Number
NAP or Name, Address, Phone Number is an essential information when it comes to online marketing. If your NAP information is not consistent, Google or Yahoo will avoid ranking your website for local result page. It means that nobody will find your business or your company.
Search engines crawl the Internet to look for any mentions of your company or business. If you have Name, Address and Phone Number that does not match, Google or Yahoo can penalize your site for that. You need to make sure that all the information that you provide is consistent everywhere.
Make it easy for people to find your information on the Internet
People are not going to hunt for your information on the Internet, that is why your top priority should be to make it for future clients or customers to find your contact information on the Internet. You will want to place the information in different places. You might even consider putting the information in bold with brightly-colored texts. The contact information that you need to focus on include:
Your company phone numbers
Your business' physical address
The store's operating hours
Social media accounts
Your company's other means of contact like a mobile phone or email address
it is also wise to include your personal work numbers and at least another contact information into your business page header, as well as your company homepage.
How to optimize your metadata
It is one of the most technical SEO tips that we will give the readers of this article. Metadata means information about other information. In SEO terminology, it refers to the information that qualifies and identifies your website like:
- Page titles
- Page description
- Subheadlines and headlines
What are metadata? Visit this site to find out more.
Optimize your page titles for your keywords and you need to make sure that it is not more than 60 characters or Google or Yahoo will cut them off.
Meta description
Create or design an informative and compelling description that is less than 154 characters.
Headlines
You need to ensure that you only have one H1 tag for your highest-level headline, for every page. It needs to contain your main page key phrases or keywords.
